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4 easy steps to import JSON data to SQL Server

Want to import data from JSON file to SQL Server ?

Try Withdata FileToDB, a desktop to SQL Server converter for Windows, MacOS, and Linux, Convert to SQL Server, Easy and Fast.

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Import data from JSON file to SQL Server in 4 steps

Login to SQL Server -> Choose JSON file -> Set SQL Server table -> Import JSON to SQL Server

Choose SQL Server and logon.

Click “Wizard – 1 File To 1 Table” at task dialog.

Select the “JSON” file type.

then show the wizard.

Step #1. Open a JSON file.

Step #2. Choose a SQL Server table and config fields.

Step #3. Preview data.

Step #4. Import JSON to SQL Server.

Import JSON to SQL Server in command line

Save session, and then create .bat file for Windows command line, or .sh file for Linux / macOS.

Set scheduled tasks for importing JSON to SQL Server

You can schedule and automate this “JSON to SQL Server” conversion task by:

  1. Save session and create .bat (Windows) or .sh (Linux/macOS) file for ” to SQL Server” conversion.
  2. Set scheduled task for ” to SQL Server” conversion.

More about Withdata FileToDB – JSON to SQL Server converter

JSON → SQL Server reference

Type mapping

Value kindin JSONin SQL Server
Int1234 (number)int
Bigint9007199254740993bigint
Decimal1234.56 (number)decimal(p,s)
Float1.234e10 (number)float
Text"text" (string)nvarchar(n)
Long text"multi-line\ntext" (escaped newline inside a string)nvarchar(max)
Date"2026-09-18" (string)date
Datetime"2026-09-18T14:30:00Z" (string)datetime2
Binary"base64:..." (string)varbinary(max)
Booleantrue / false (boolean)bit
JSONnested object or array, kept as structurenvarchar(max)

Dialect differences

JSON is a file format and SQL Server is a database server, so the target has to be told the types the file never carried - the rows below are where the two sides diverge.

Propertyin JSONin SQL Server
port—1433
identifiersDouble quotes; backslash escapes[square brackets]
row limit—SELECT TOP n
datesNo date type: dates arrive as strings and the reader must p...datetime, datetime2, date, time
long text—nvarchar(max)
binaryNot supported natively - base64 inside a stringvarbinary(max)
separatorBraces and commas—
encodingUTF-8 by definition—
typingstring, number, boolean, null, object, array - no date type—
shapeNested objects and arraysTables of rows and columns
ceilingWhole document is usually parsed into memory—

Command line

SideCommand
SQL Serverbcp
SQL Server (load)bcp, or BULK INSERT

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