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ntext Variable-length Unicode data with a maximum length of 2^30 - 1 (1,073,741,823) characters. Storage size, in bytes, is two times the number of characters entered. The ISO synonym for ntext is national text. text Variable-length non-Unicode data in the code page of the server and with a maximum length of 2^31-1 (2,147,483,647) characters. When the server code page uses double-byte characters, the storage is still 2,147,483,647 bytes. Depending on the character string, the storage size may be less than 2,147,483,647 bytes. image Variable-length binary data from 0 through 2^31-1 (2,147,483,647) bytes.