PDF files can be stored as SQL Server VARBINARY data.
CREATE TABLE MediaTable (
ID INT IDENTITY(1,1) PRIMARY KEY,
FileName NVARCHAR(50),
FileContent VARBINARY(MAX)
);
DBBlobEditor can help you to store PDF files as SQL Server VARBINARY data:
View PDF stored in SQL Server IMAGE / VARBINARY(MAX) field
Batch import pdf files into SQL Server IMAGE / VARBINARY(MAX)