Tail4win » Use cases » Watching a live log
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Something is happening right now and the only account of it is a file that keeps being appended to. A request comes in, a job starts, a device reconnects - and you want to see the lines as they appear, not open the file in Notepad and press Ctrl+End every few seconds.
That is what tail -f does on Linux and macOS. Windows has no tail in the Command Prompt, and PowerShell's Get-Content -Wait prints the entire file first, which for a multi-gigabyte log is not a practical starting point.

Because it is a window rather than a console, the log can sit next to whatever you are using to reproduce the problem - a browser, a service manager, another log - and it does not have to be restarted when that window loses focus. The equivalent command line is described in tail -f and Tail4win's command line.
Several files at once: two services, one screen. Narrowing the stream: find the error, highlighting. Logs that change name: rotated logs. Common cases: IIS, Apache, MySQL, Tomcat.